Make Kindness the Norm Challenge

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Make Kindness the Norm Challenge

Published | Category: News

Make Kindness the Norm Challenge



January 4th, 2021 marked the first day of Insight’s year-long challenge: Make Kindness the Norm. And to say we are excited is an understatement. This past year, our physical health and mental well-being took a big setback due to the pandemic, but we are determined to change the narrative. Scientific studies show kindness has major health benefits: it increases oxytocin (the love hormone), serotonin, energy, happiness, lifespan and pleasure. It is also known to decrease pain, stress, anxiety, depression and blood pressure.

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40th Anniversary – Worth Celebrating

This year also coincides with our 40th anniversary. We want to celebrate in a way that is meaningful and hope the ripple effect of kindness has a lasting and positive impact within our workplace, at home, in our community and beyond.

Our Community

Throughout the year, we will spread kindness with local businesses through social media love and other initiatives. How can you help?

  • Write a kind online review
  • Follow them on social media
  • Share their posts
  • Enter their giveaway
  • When you do visit them, make sure to SMILE, it’s contagious!

January Feature

We kicked off the year with our friends and neighbour, Steve-O-Reno’s.

Drop in to see them for a specialty coffee, fresh baked goods and comfort food. They are open Monday-Friday 7:30 a.m. – 2:00 p.m. and Saturday-Sunday 8:00 a.m. – 2:00 p.m.

*January Giveaway – CLOSED @steveorenos

February Feature

Our staff nominated one of their favourite restaurants – Tokyo Roll – for this month’s feature. Tokyo Roll is located at 1598 Argyle St. It is a new venture by the original owners of Suzuki Restaurant on Dresden Row. After serving Halifax for 10 years, a take-out restaurant with the same superb quality is now available! Open Monday-Friday 11:00 a.m. – 7 p.m.

*February Giveaway – CLOSED @tokyorollhalifax

A big thank you to Nikon Lenswear, our Official Lens Partner, for joining the challenge and showing their support for local businesses.

March Feature

Right in the middle of a pandemic, Black Sheep Restaurant made to bold move to relocate and expand. Their new location in the Halifax Historic Brewery Market on Lower Water Street triples its capacity from its previous location on Dresden Row. “We make awesome food and drinks from scratch, using quality ingredients, in a warm and welcoming environment. It is our absolute pleasure and joy to finally open our doors. We can’t wait to see you!”

*March Giveaway 1 of 2 – CLOSED @blacksheephfx

*March Giveaway 2 of 2 – CLOSED @blacksheephfx

Beware of Scams

Unfortunately, there has been a surge of fraudulent accounts on social media platforms during Covid and Black Sheep Restaurant, as well as Downtown Halifax, were recently targeted. Their pages were duplicated, and the fake accounts reached out to people telling them they won the giveaway contest and asked them for their credit card information. Please be vigilant, never give personal or financial information on social media platforms and report suspected fraudulent accounts.

April Feature

Mary’s African Cuisine, which originally became a favourite at the Seaport Farmers’ Market, has a restaurant located on Barrington Street. It offers an array of tasty dishes from around the African continent, as well as local Canadian cuisine. Mary’s is currently open for take-out: curbside pickup or delivery. They are open Tuesday-Friday 9:00 a.m.- 7:00 p.m., Saturday 9:00 a.m.- 6:00 p.m., and Sunday 9:00 a.m.- 5:00 p.m.

*April Giveaway TBA -@marysafricancuisine

Random Act of Kindness Foundation

For this challenge, we were inspired by many individuals and organization from around the around world. One that stood out for us was the Random Act of Kindness Foundation (RAK), which we decided to join as RAKtivist. They have several valuable resources available for everyone.

#Share Your Story

Let’s upstage the negative stories by sharing your experience of a random act of kindness. Someone left you an anonymous note to lift your spirits? We’d love to hear from you. Share them on social media using #BeKindHFX 



February 14-20th – Random Act of Kindness Week – #BeKindHFX 

February 17th – Random Act of Kindness Day

November 13th – World Kindness Day

World Kindness Day is an international observance on 13 November. It was introduced in 1998 by the World Kindness Movement, a coalition of nations’ kindness NGO’s.

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