Make Kindness the Norm Challenge

Make Kindness the Norm Challenge

(Updated June 4, 2024)


January 4th, 2021 marked the first day of Insight’s original year-long challenge: Make Kindness the Norm. And to say we were excited is an understatement. The year prior, our physical health and mental well-being took a big setback due to the pandemic, but we were determined to change the narrative. Scientific studies show kindness has major health benefits: it increases oxytocin (the love hormone), serotonin, energy, happiness, lifespan and pleasure. It is also known to decrease pain, stress, anxiety, depression and blood pressure.

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40th Anniversary – Worth Celebrating

2021 also coincided with our 40th anniversary. We wanted to celebrate in a way that was meaningful and hoped the ripple effect of kindness would have a lasting and positive impact. It did, and still does! We continue to strive to Make Kindness The Norm an integral part of our culture at work and in our community. 

Our Community

Each month, we try to spread kindness with local businesses through social media love and other initiatives. How can you help?

  • Write a kind online review
  • Follow them on social media
  • Share their posts
  • Enter their giveaway
  • When you do visit them, make sure to SMILE, it’s contagious!

2024 Monthly Gift Certificate Giveaway

Since 2021, we have been purchasing monthly gift certificates for local businesses to give away on their social media platform. Although only a small gesture, we hope it brings joy to the businesses and their recipients. Follow us @insightoptometry to find out our next feature and for a chance to win a $200 gift certificate, while supporting a local business. Below is a list of our upcoming, current and past features:

July - World Tea House - TBA

Located in the heart of Halifax on Argyle Street, World Tea House is where old world tea traditions meet modern mixology and cafe culture.  With plenty of room to sit, listen to the world music and enjoy a pot of tea or try one of the award-winning tea fusions. 

📍 1592 Argyle St, Halifax
 (902) 422-8327
🕑 Mon: 12:00 pm – 6:00 pm
🕑 Tu-Sat: 11:00 am – 8:00 pm


June - Audrey's Little Shop of Plants - TBA

Looking for the ultimate destination for all your houseplant needs? Look no further! Audrey’s Little Shop of Plants offers a diverse range of houseplants, terrariums, pots, and custom soils that are made in-store.

Their passionate and knowledgeable team is there to help you transform any space into a lush oasis. Conveniently located in Downtown Dartmouth, visit and experience their exceptional service firsthand.

📍 102 Portland St, Dartmouth
📱 (902) 405-2880
🕑 Mon/Tu 11:00 am – 6:00 pm
🕑 Wed/Fri 11:00 am – 7:00 pm
🕑 Sat/Sun 9:00 am – 5:00 pm
@ audreys_littleshopofplants


May - The Wine Spa 

Opening Spring 2024 - Indulge in the luxurious ambiance of Halifax's newest gem - A unique social-spa experience. Where relaxation meets indulgence in the most delightful way! Nestled in the heart of Halifax, The Wine Spa is not your average spa. It's where friends celebrate and enjoy wines as fine as the company they share. 

📍Located in The Governor on Hollis/Bishop


April - Almonak 

Discover Almonak, a cozy neighborhood restaurant, tucked away in the North End, where they invite you to indulge in a fresh new take on classic brunch dishes. Everything is made from scratch, with an emphasis on rich flavours and beautiful presentation. They source some of the best ingredients to offer you a dining experience like no other.

We were saddened to hear about a series of unfortunate events (vandalism and robbery) that have impacted their restaurant lately and we think they could especially use some extra kindness.

📍 5659 Almon St, Halifax
 (902) 450-2959
🕑 Mon-Fri: 9:30 am – 2:00 pm
🕑 Sat-Sun: 9:30 am – 3:00 pm


March – Tribeca Bistro & Bar 

📍 1688 Barrington St, Halifax
 (902) 444-0470

Monday: CLOSED
🕑 Tue/Wed: 11:30 am – 10:00 pm
 Thur: 11:30 am – 11:00 pm
🕑 Fri/Sat: 11:30 am – 12:00 pm
🕑 Sun: 11:30 am – 10:00 pm


February – Vandal Doughnuts

Doughnuts: the ultimate happiness in a ring of sweetness! Enter to win one of 2X $100 𝗩𝗮𝗻𝗱𝗮𝗹 𝗗𝗼𝘂𝗴𝗵𝗻𝘂𝘁𝘀 gift certificates just in time for 𝗥𝗮𝗻𝗱𝗼𝗺 𝗔𝗰𝘁𝘀 𝗼𝗳 𝗞𝗶𝗻𝗱𝗻𝗲𝘀𝘀 𝗪𝗲𝗲𝗸 (so you can share with your friends), Feb 11-17. From glazed perfection to sprinkled delights, these treats create moments of pure joy.

📍 2306 Gottingen St, Halifax
📍25 Portland St, Dartmouth
📱(902) 422-0262
🕑 9 a.m. – 6 p.m. Every day

*February GIVEAWAY CLOSED: Winners were announced Saturday, Feb 17th for Random Acts of Kindness Day.

January – Agricola Street Bookstore

Bookworm alert! Have you been to Agricola Street Bookstore yet? It's more than a store, it's an unforgettable experience. This charming North End spot is a treat for the whole family – yes, even your furry pals! 🐾 Explore a diverse range of second-hand and new books for all ages in a beautiful space. And that's not all – they've got a collection of stationery, tea, and delightful gifts waiting for you. Discover a world of stories and goodies! #HalifaxReads #BookstoreMagic #CozyJanuary

Winner of The Coast Best of Halifax 2023 Reader’s Choice Awards
Gold Winner - Best Independent Bookstore
Gold Winner - Best New Business

📍 2684 Agricola St, Halifax
📱 (902) 453-7993
🕑 10 a.m. – 6 p.m. Tue-Sat
🕑 10 a.m. – 5 p.m. Sun
Closed Mondays

Next Book Buy Back Weekend: Jan. 13-14



2023 Gift Certificate Giveaways

2022 Gift Certificate Giveaways

2021 Gift Certificate Giveaways

A big thank you to Nikon Lenswear, our Official Lens Partner, for joining the challenge and showing their support for LOCAL businesses.

Beware of Scams

Unfortunately, there has been a surge of fraudulent accounts on social media platforms during Covid and Black Sheep Restaurant, as well as Downtown Halifax, were targeted. Their pages were duplicated, and the fake accounts reached out to people telling them they won the giveaway contest and asked them for their credit card information. Please be vigilant, never give personal or financial information on social media platforms and report suspected fraudulent accounts.

Random Act of Kindness Foundation

For this challenge, we were inspired by many individuals and organization from around the around world. One that stood out for us was the Random Act of Kindness (RAK), which we decided to join as RAKtivist and recently took the Kindness in the Workplace Pledge. They have several valuable resources available for everyone.

#Share Your Story

Let’s upstage the negative stories by sharing your experience of a random act of kindness. Someone left you an anonymous note to lift your spirits? We’d love to hear from you. Share them on social media using #BeKindHFX 


February 14-20th – Random Act of Kindness Week – #BeKindHFX 

February 17th – Random Act of Kindness Day

November 13th – World Kindness Day

World Kindness Day is an international observance on 13 November. It was introduced in 1998 by the World Kindness Movement, a coalition of nations’ kindness NGO’s.

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